There are countless ideas and innovations that are successfully advertised and implemented in marketing. The three best and most creative marketing campaigns have been awarded with the “Marketing award of the German craftsmanship” last Friday at the Porsche Museum in Stuttgart. In the categories “integrated cross-media campaign”, “most innovative website” and “best social media communication”, the ‘handwerk magazin’ awarded the prizes during the “Denkwerkstatt”, a conference series titled “digitization in the company”. The top-class jury of seven experts from the areas of marketing, communication and design selected the winners with great care. For its international and clearly structured website, KristallTurm® was pleased to receive the marketing award endowed with 4,000 Euros. The laudator Wolfgang Schmid from TomTom praised the self-clarifying design and the clear user guidance.”The landing pages for the individual products work”, says Olaf Deininger, chief editor of the ‘handwerk magazin’. “They show beautiful reference pictures, explain the structure and the materials, are very well arranged and deliver the appropriate word cloud for the product.” All in all, kristallturm.de is an example of how to implement a website nowadays and how to innovatively fulfill all functionally relevant requirements with design standards.
For KristallTurm® the website is one of the most important marketing tools. Therefore, we are particularly proud of this award.